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EXPERTISE

PRIVACY POLICY

Yardbird Digital LLC Privacy Policy

 

Last updated:: June 27, 2024

 

Yardbird ("we," "us," or "our") operates the website www.yardbirddigital.com (the "Site"). This privacy policy explains how we collect, use, disclose, and protect your information when you visit our Site. Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the Site.

 

1. Information We Collect

We collect various types of information in connection with the services we provide, including:

  1. Personal Information

    • Identifiers: We collect personal identifiers such as your first and last name, email address, and optionally your company name when you fill out our contact form.

    • Professional Information: If you choose to provide it, we may collect your company name and job title.

  2. Technical Information

    • Device Information: We collect information about the devices you use to access our website, including the device type, operating system, browser type, and screen resolution.

    • Log Information: Our servers automatically log certain information, such as your IP address, access times, pages viewed, and referring URLs.

  3. Usage Information

    • Browsing History: We collect information about your browsing behavior on our website, such as the pages you visit, the links you click, and the time you spend on each page.

    • Interaction Information: We gather data on how you interact with our website, including scrolls, clicks, and mouse movements.

  4. Location Information

    • Geolocation Data: We may collect general or precise location data based on your IP address or other location-determining technologies.

  5. Communication Information

    • Email Correspondence: We collect information included in communications with us, such as emails you send to our customer support.

  6. Cookies and Tracking Technologies

    • Cookies: We use cookies to collect information about your interactions with our website. This includes session cookies and persistent cookies that help us recognize you and improve your experience.

    • Tracking Pixels/Beacons: We use tracking pixels or web beacons to collect data on how you use our site and to improve our services.

  7. Third-Party Information

    • Social Media: We may collect information from social media platforms if you interact with us through those channels.

    • Third-Party Services: We may receive information about you from third-party services that you use to interact with our site or that we integrate with, such as authentication providers or analytics tools.

    • ​

2. How We Collect Information

We collect information about you in the following ways:

  1. Direct Collection Methods:

    • Forms: We collect personal information that you voluntarily provide to us when you fill out forms on our website, such as our contact form.

    • Email Communications: If you communicate with us via email, we may collect your email address and any other information you provide in your communications.

    • Customer Support Interactions: We collect information from you when you contact our customer support team for assistance.

  2. Automated Collection Methods:

    • Cookies and Tracking Technologies: We use cookies and similar tracking technologies to collect information about your interactions with our website. This includes data such as pages viewed, links clicked, and other actions taken on our site. For more details, please refer to our Cookie Policy.

    • Analytics Tools: We use Google Analytics to gather general information about user interactions with our website, such as the number of visitors, the pages they visit, and the duration of their visits. This information helps us improve our website and services.

    • Log Files: Our servers automatically collect certain information, such as your IP address, browser type, and access times, which we use for system administration and to ensure our website's security.

  3. Third-Party Sources:

    • Social Media Platforms: We may collect information from social media interactions if you engage with us through platforms like Facebook, Twitter, or LinkedIn.

    • Third-Party Integrations: We may receive information about you from third-party services that you use to interact with our site or that we integrate with, such as authentication providers.

  4. Information Collected During Website Use:

    • Navigation and Clickstream Data: We collect information about your use of our website, including the pages you visit, the links you click, and other actions you take while browsing our site.

    • Device Information: We collect information about the devices you use to access our website, including the device type, operating system, and browser type.

 

3. How We Use Your Information

We use the information we collect about you for various purposes, including:

  1. Service Delivery

    • Providing and Improving Our Services: We use your information to operate, maintain, and improve our website and services. This includes using your information to respond to your inquiries and to provide customer support.

    • Communication: We use your contact information to communicate with you about your inquiries, respond to your requests, and provide updates and information related to our services.

  2. Business Operations

    • Analytics and Research: We use information for data analysis, research, and to understand user behavior and preferences. This helps us improve our website and tailor our services to better meet user needs.

    • Improvement of Services: We analyze usage information to identify areas for improvement and to develop new features and services.

    • Security and Fraud Prevention: We use information to maintain the security of our website, to detect and prevent fraudulent activities, and to protect the integrity of our services.

  3. Marketing and Advertising

    • Promotional Communications: With your consent, we may use your contact information to send you newsletters, promotional emails, and other marketing communications about our services and special offers. You can opt-out of receiving these communications at any time.

  4. Legal Compliance and Protection

    • Compliance with Legal Obligations: We use your information to comply with applicable legal requirements, such as responding to subpoenas, court orders, and other legal processes.

    • Enforcement of Policies: We use information to enforce our terms of service and other policies.

    • Protection of Rights: We may use your information to protect the rights, property, or safety of our users, our company, or others. This includes using information to prevent fraud and to enforce our legal rights.

  5. Other Uses

    • With Your Consent: We may use your information for other purposes that are disclosed to you at the time we collect your information or with your consent.

 

4. Data Sharing

We may share your personal information in the following circumstances:

  1. Types of Data Shared

    • We may share the following types of personal information with third parties: identifiers (e.g., name, email address), professional information (e.g., company name), and technical information (e.g., device information).

  2. Purpose of Data Sharing

    • We share personal information with third parties for the following purposes:

      • To provide and improve our services.

      • For marketing and advertising purposes, with your consent.

      • For analytics and research to understand user behavior and improve our website.

  3. Categories of Third Parties

    • We may share personal information with the following categories of third parties:

      • Service Providers: Companies or individuals that help us operate our website and provide services on our behalf, such as hosting providers and customer support services.

      • Business Partners: Companies with whom we partner to offer joint promotions or services.

      • Advertising Partners: Companies that help us deliver personalized advertisements and marketing communications.

  4. Specific Third Parties

    • Examples of specific third parties with whom we may share personal information include none at this time.

  5. Legal Basis for Data Sharing

    • We share personal information based on the following legal grounds:

      • Your Consent: When you have provided consent for us to share your information with third parties.

      • Legitimate Interests: When it is necessary for our legitimate interests in operating our business and providing our services.

      • Legal Obligations: When we are legally required to disclose information, such as in response to lawful requests by public authorities.

  6. User Consent

    • We obtain your consent before sharing your personal information with third parties, except where otherwise permitted or required by law.

 

5. Data Protection

We take the protection of your personal information seriously and have implemented various security measures to safeguard your data:

  1. Security Measures

    • We use industry-standard measures to protect your personal information from unauthorized access, use, or disclosure. This includes encryption, secure servers, and access controls.

  2. Data Minimization

    • We collect and process only the personal information that is necessary for the purposes described in this privacy policy. We do not collect more data than is required.

  3. Retention Period

    • We retain personal information only for as long as necessary to fulfill the purposes outlined in this privacy policy, or as required by law. When we no longer need personal information, we securely delete or anonymize it.

  4. Employee Access

    • Access to your personal information is restricted to employees and contractors who need access to perform their job functions. We maintain strict access controls and conduct regular training on data protection and privacy for our employees.

  5. Data Breach Response

    • In the event of a data breach involving your personal information, we have procedures in place to promptly detect, report, and investigate the breach. If required by law, we will notify you and relevant authorities about the breach.

  6. Third-Party Service Providers

    • We carefully select third-party service providers that process personal information on our behalf. We ensure they provide adequate data protection measures through contractual obligations and assessments of their security practices.

 

6. User Rights

We respect your rights regarding your personal data. Depending on applicable data protection laws, you may have the following rights:

  1. Access to Personal Data

    • You have the right to request access to the personal data that we hold about you. To request access, please contact us using the contact details provided in this privacy policy. We will respond to your request within 10 business days.

  2. Rectification of Personal Data

    • If you believe that the personal data we hold about you is inaccurate or incomplete, you have the right to request correction or completion of your data. Please contact us to request rectification, and we will promptly update or correct your information.

  3. Erasure of Personal Data

    • You have the right to request the deletion of your personal data under certain circumstances, such as when the data is no longer necessary for the purposes for which it was collected. To request data erasure, please contact us using the contact details provided.

  4. Restriction of Processing

    • You have the right to request that we restrict the processing of your personal data under certain circumstances. If you wish to request processing restriction, please contact us, and we will consider your request in accordance with applicable law.

  5. Objection to Processing

    • You have the right to object to the processing of your personal data for reasons related to your particular situation. You can object to processing for direct marketing purposes at any time. To exercise your right to object, please contact us using the contact details provided.

  6. Data Portability

    • Where applicable, you have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit it to another data controller. To request data portability, please contact us.

  7. Withdrawal of Consent

    • If we rely on your consent as the legal basis for processing your personal data, you have the right to withdraw your consent at any time. To withdraw consent, please contact us using the contact details provided.

Under GDPR

  1. Right to be Informed: You have the right to be informed about the collection and use of your personal data. This privacy policy aims to provide that information.

  2. Right of Access: You have the right to request access to your personal data. To do so, please contact us at privacy@yardbirddigital.com.

  3. Right to Rectification: If your personal data is inaccurate or incomplete, you have the right to request correction or completion. Contact us at privacy@yardbirddigital.com.

  4. Right to Erasure: You can request the deletion of your personal data under certain circumstances. Please email your request to privacy@yardbirddigital.com.

  5. Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data. To make this request, contact us at privacy@yardbirddigital.com.

  6. Right to Data Portability: You can request that we provide your personal data in a structured, commonly used, and machine-readable format. For such requests, please contact us at privacy@yardbirddigital.com.

  7. Right to Object: You have the right to object to the processing of your personal data in certain situations, including direct marketing. To object, please email privacy@yardbirddigital.com.

  8. Rights related to Automated Decision Making and Profiling: If we use automated decision-making, you have the right to object and request human intervention. For more details, contact us at privacy@yardbirddigital.com.

Under CCPA

  1. Right to Know: You have the right to request information about the categories and specific pieces of personal data we have collected about you. Contact us at privacy@yardbirddigital.com to make such a request.

  2. Right to Delete: You can request that we delete any personal data we have collected from you, subject to certain exceptions. Please email your request to privacy@yardbirddigital.com.

  3. Right to Opt-Out of Sale: Although we do not sell personal data, you have the right to opt-out. Contact us at privacy@yardbirddigital.com for more information.

  4. Right to Non-Discrimination: Exercising your privacy rights will not result in any discriminatory treatment by us.

Exercising Your Rights

To exercise any of these rights, or if you have any questions or concerns, please contact us at:

Contact Information

Zach Stryker
Email: privacy@yardbirddigital.com

 

7. User Choices

We respect your privacy preferences and provide you with choices regarding the collection, use, and disclosure of your personal information:

  1. Opt-Out Options

    • You can choose to opt out of certain data collection, use, or disclosure practices by contacting us using the contact details provided in this privacy policy.

  2. Marketing Communications

    • If you no longer wish to receive marketing communications from us, you can unsubscribe by following the instructions included in the emails or contacting us directly.

  3. Cookie Preferences

    • You have the option to manage your cookie preferences. Most web browsers allow you to control cookies through their settings. Please note that disabling certain cookies may affect your experience on our website.

  4. Account Settings

    • If you have created an account with us, you can manage your account settings and update your personal information by logging into your account. You may also request deletion of your account by contacting us.

 

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies on our website. By using our website, you agree to the use of these technologies as described in this policy.

  1. Types of Cookies

    • Essential Cookies: These cookies are necessary for the website to function properly.

    • Functional Cookies: These cookies enhance the functionality and user experience of the website.

    • Analytical Cookies: These cookies help us analyze and improve the performance of our website.

    • Marketing Cookies: These cookies are used to deliver personalized advertisements and content based on your interests.

  2. Purpose of Cookies

    • We use cookies for various purposes, including:

      • Providing and improving our services.

      • Personalizing your experience on our website.

      • Analyzing website traffic and trends.

      • Delivering targeted advertising.

  3. Third-Party Cookies

    • We may use third-party cookies for analytics and advertising purposes. These cookies are set by third parties and may collect browsing data across different websites. Please refer to the privacy policies of these third parties for more information about how they use your data.

  4. User Consent

    • By using our website, you consent to the use of cookies as described in this policy. You can manage your cookie preferences and withdraw consent at any time by adjusting your browser settings or using cookie consent management tools.

  5. Cookie Management

    • Most web browsers allow you to control cookies through their settings. However, please note that disabling certain cookies may affect your experience on our website. For more information on how to manage cookies, visit Cookie Policy.

 

9. Third-Party Services

We use various third-party services to enhance the functionality of our website and provide a better user experience. These services may process personal information about you for the purposes outlined below:

  1. Google Analytics

    • Purpose: We use Google Analytics to analyze website traffic and improve our services.

    • Data Shared: Your IP address and browsing behavior may be shared with Google Analytics for analytical purposes.

    • Privacy Policy: For more information, please refer to Google's Privacy Policy.

  2. Social Media Plugins

    • Purpose: We integrate social media plugins to allow you to share content and interact with our social media profiles.

    • Data Shared: Interactions with these plugins may result in your personal information being shared with the respective social media platforms.

    • Privacy Policy: Please review the privacy policies of Facebook, Twitter, etc., for more information.

  3. Payment Processors

    • Purpose: We use a third-party payment processor to facilitate online payments.

    • Data Shared: Your payment information and transaction details may be processed by the payment processor.

    • Privacy Policy: For more information, please refer to the privacy policy of our payment processor.

  4. Advertising Networks

    • Purpose: We may use third-party advertising networks to display personalized advertisements based on your interests.

    • Data Shared: Your browsing behavior and interests may be used to deliver targeted advertisements.

    • Privacy Policy: Please review the privacy policies of our advertising partners for more information.

 

10. International Data Transfers

We may transfer your personal information to countries outside of your jurisdiction for the purposes described in this privacy policy. These countries may have data protection laws that differ from those in your jurisdiction.

  1. Countries of Transfer

    • Personal information may be transferred to and processed in countries including none right now. These countries may not have the same level of data protection laws as your jurisdiction.

  2. Legal Basis for Transfer

    • We transfer personal information based on described legal basis, contractual necessity. Where required, we use standard contractual clauses approved by the European Commission or other appropriate safeguards to ensure the protection of your personal data.

  3. Safeguards for Transfers

    • We implement appropriate technical and organizational measures to protect your personal information during international transfers, including encryption and data anonymization where applicable.

  4. User Rights and Options

    • You have the right to obtain more information about international data transfers and to request copies of the safeguards we have in place. Please contact us using the details provided in this privacy policy for further information.

 

11. Policy Updates

We may update this privacy policy from time to time to reflect changes in our practices and legal requirements. We will notify you of any changes by posting the updated policy on this page with a new effective date.

  1. Notification of Changes

    • We will notify you of any material changes to this privacy policy by displaying a prominent notice on our website.

    • Please check this privacy policy periodically for updates. Your continued use of our website or services after the effective date of the revised privacy policy constitutes your acceptance of the terms.

  2. Effective Date

    • This privacy policy was last updated on June 27, 2024.

  3. Material Changes

    • Material changes to this privacy policy will be communicated to you in advance through the methods described above. Examples of material changes include significant changes to data processing purposes or new categories of personal information collected.

  4. User Consent

    • If required by applicable law, we will obtain your consent to material changes to this privacy policy that materially affect your rights or the way we handle your personal information.

 

12. Contact Information

If you have any questions, concerns, or requests regarding this privacy policy or our handling of your personal information, please contact us at:

Privacy Officer

We will respond to all inquiries and requests within 10 business days, in accordance with applicable data protection laws.

 

13. Legal Basis for Processing Personal Data

We process personal data based on the following legal bases:

  1. Consent: We collect and process personal data based on your consent when you fill out our contact form. You have the right to withdraw your consent at any time by contacting us at privacy@yardbirddigital.com.

  2. Legitimate Interests: We use Google Analytics to analyze how users interact with our website, which helps us improve our services and user experience. We ensure that this processing does not override your privacy rights and interests by anonymizing data and providing you with options to opt-out of tracking.

  3. ​

14. Additional Disclosures (CCPA)

Categories of Personal Information Collected

We collect the following categories of personal information:

  • Identifiers (e.g., first and last name, email address)

  • Professional or employment-related information (e.g., company name, if provided)

Sources of Personal Information

  • We collect personal information directly from you when you fill out our contact form on the Site.

Business or Commercial Purpose for Collecting Personal Information

  • We use the personal information we collect for the following purposes:

  • To generate leads and follow up with potential clients.

Categories of Third Parties with Whom Personal Information is Shared

  • We do not share your personal information with third parties.

Consumer Rights under CCPA

  • As a California resident, you have the following rights:

  1. Right to Know: You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you. To exercise this right, please contact us at privacy@yardbirddigital.com.

  2. Right to Delete: You have the right to request that we delete any personal information we have collected from you, subject to certain exceptions. To exercise this right, please contact us at privacy@yardbirddigital.com.

  3. Right to Opt-Out of the Sale of Personal Information: Although we do not sell personal information, you have the right to opt-out. For more information, please contact us at privacy@yardbirddigital.com.

  4. Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights. This means we will not deny you services, charge you different prices, or provide a different level of service based on your exercise of these rights.

Do Not Sell My Personal Information

  • Although we do not sell personal information, if our practices change in the future, we will update this privacy policy and provide a clear and conspicuous link on our homepage titled "Do Not Sell My Personal Information."


 

By using our Site, you consent to our privacy policy.

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