top of page
EXPERTISE

COOKIE POLICY

Yardbird Digital LLC Cookie Policy

Last updated:: July 8, 2024

Yardbird ("we," "us," or "our") operates the website www.yardbirddigital.com (the "Site"). This Cookie Policy explains how we use cookies and similar technologies to recognize you when you visit our website at www.yardbirddigital.com. It explains what these technologies are, why we use them, and your rights to control our use of them. If you do not agree with the terms of this Cookie Policy, please do not access the Site.

 

1. What Are Cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information.

 

2. Types of Cookies We Use

We use both first-party and third-party cookies for several reasons. Some cookies are required for technical reasons for our website to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies enable us to track and target the interests of our users to enhance their experience on our website. Third parties serve cookies through our website for advertising, analytics, and other purposes. We collect information about you in the following ways:

  1. Essential Cookies

    • These cookies are strictly necessary for the operation of our website. They enable core functionality such as security, network management, and accessibility. Without these cookies, services you have asked for cannot be provided.

    • Examples of Essential Cookies:

      1. Authentication Cookies: Used to identify and authenticate users.

      2. Security Cookies: Used to detect fraud and abuse.

      3. Load Balancing Cookies: Used to distribute server load to ensure optimal performance.

  2. Performance and Functionality Cookies

    • These cookies are used to enhance the performance and functionality of our website but are non-essential to their use. However, without these cookies, certain functionality may become unavailable.

    • Examples of Performance and Functionality Cookies:

      1. Preference Cookies: Store your preferences, such as language settings.

      2. Functionality Cookies: Enhance website functions, such as remembering login details.

  3. Analytics and Customization Cookies

    • These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, or to help us customize our website for you.

    • Examples of Analytics and Customization Cookies:

      1. Google Analytics Cookies: Track website usage and user behavior.

      2. Customization Cookies: Store user preferences and customize website content based on user interactions.

  4. Advertising Cookies

    • These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.

    • Examples of Advertising Cookies:

      1. Targeting Cookies: Collect information about your browsing habits to make advertising relevant to you.

      2. Ad Serving Cookies: Ensure ads are delivered in a format suitable for your device.

  5. Social Networking Cookies

    • These cookies are used to enable you to share pages and content that you find interesting on our website through third-party social networking and other websites. These cookies may also be used for advertising purposes too.

    • Examples of Social Networking Cookies:

      1. Facebook Cookies: Allow you to share content on Facebook and may be used for Facebook ad targeting.

      2. Twitter Cookies: Enable content sharing on Twitter and may be used for Twitter ad targeting.

 

3. How We Use Cookies

We use cookies and similar technologies to achieve several objectives, all aimed at enhancing your experience on our website and providing you with personalized and relevant content. Here’s a detailed overview of how we use these cookies:

  1. To Provide and Improve Our Services

    • Essential Functions: We use essential cookies to ensure that our website operates smoothly and that you can navigate and use key features, such as accessing secure areas of the website.

    • Performance Enhancements: Performance and functionality cookies help us improve the efficiency and functionality of our site, ensuring a better user experience.

  2. To Understand and Analyze Usage

    • Analytics: We employ analytics cookies to gather data on how users interact with our website. This information helps us understand usage patterns, identify issues, and make improvements to our website.

    • Customization: Customization cookies are used to remember your preferences and tailor the website to your interests, making your experience more personalized and engaging.

  3. To Provide Relevant Advertising

    • Targeted Advertising: Advertising cookies allow us to serve ads that are relevant to your interests. These cookies track your browsing habits and help us show you advertisements that are more likely to be of interest to you.

    • Frequency Capping: These cookies ensure that you do not see the same advertisement too many times.

    • Ad Performance: We use cookies to measure the effectiveness of our advertising campaigns by tracking user interactions with ads.

  4. To Enable Social Sharing and Integration

    • Social Media Features: Social networking cookies enable you to share content from our website on social media platforms like Facebook, Twitter, and LinkedIn. These cookies may also be used by these platforms for advertising purposes.

    • Embedded Content: Some pages on our website may include embedded content from third-party websites like YouTube or Instagram. These third-party websites may set their own cookies to track your interaction with their content.

  5. For Security and Fraud Prevention

    • Security Cookies: We use cookies to help identify and prevent security risks. These cookies aid in detecting and mitigating malicious activity and ensuring that our website remains secure.

  6. To Conduct Website Testing and Personalization

    • A/B Testing: We use cookies to conduct A/B testing and optimize the performance of our website by showing different versions of content to different users.

    • User Personalization: Personalization cookies help us deliver personalized content and experiences based on your previous interactions with our website.

Your Choices Regarding Cookies

We understand that you have preferences about the use of cookies on our website. You can choose to accept or decline cookies at any time. Please note that disabling cookies may affect the functionality and your experience on our website.

 

4. Third-Party Cookies

In addition to our own cookies, we may also use various third-party cookies to report usage statistics of the website, deliver advertisements on and through the website, and so on. These third-party cookies are not controlled by us, and we recommend that you review the privacy and cookie policies of these third parties for more information.

  1. Analytics Providers

    • Google Analytics: We use Google Analytics to help us understand how visitors interact with our website. Google Analytics collects information anonymously and reports website trends without identifying individual visitors. Learn more about Google Analytics cookies here.

    • Other Analytics Services: We may use other analytics providers who set cookies to analyze web traffic and usage patterns.

  2. Advertising Partners

    • Google AdSense/AdWords: These services use cookies to serve ads based on your previous visits to our website or other websites. Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visit to our sites and/or other sites on the Internet. Learn more about how Google uses cookies in advertising here.

    • Social Media Advertising: Social media platforms like Facebook, Instagram, and LinkedIn use cookies to serve you relevant ads based on your interests. These cookies track your activity across different websites and services to better understand your preferences.

  3. Social Media Features

    • Facebook Connect: This feature allows you to log in to our website using your Facebook account. Facebook may set cookies to remember your login credentials and track your interaction with social media features.

    • Twitter Widgets: Twitter widgets may be embedded in our website to allow you to share content. Twitter sets cookies to track your interaction with these widgets and to improve your experience on their platform.

    • LinkedIn Widgets: Similar to Twitter, LinkedIn widgets may be used for content sharing, and LinkedIn sets cookies to track interactions and enhance your experience.

  4. Embedded Content

    • YouTube Videos: We may embed YouTube videos on our website. YouTube sets cookies to track views and store user preferences.

    • Instagram Feeds: Embedded Instagram feeds may set cookies to track your interaction with the content.

  5. Other Third-Party Services

    • Chat and Support Tools: Third-party chat tools, such as live chat support, may use cookies to store your session information and improve the service.

    • Payment Processors: If our website processes payments, third-party payment processors may set cookies to facilitate transactions and ensure security.

Managing Third-Party Cookies

You have the option to accept or decline third-party cookies through your browser settings. Most web browsers allow you to manage your cookie preferences, including deleting cookies or blocking certain types of cookies. However, please note that disabling third-party cookies may affect the functionality of certain features on our website.

 

5. Your Choices Regarding Cookies

We respect your right to privacy and provide you with options to control the use of cookies on our website. Below are ways you can manage your cookie preferences:

  1. Cookie Consent Banner

    • Initial Consent: When you first visit our website, you will see a cookie consent banner that provides you with information about the types of cookies we use. You can choose to accept or reject all cookies or customize your preferences by selecting specific types of cookies to accept or reject.

    • Updating Consent: You can update your cookie preferences at any time by accessing our cookie management tool, usually found at the bottom of our website or within the privacy settings section.

  2. Browser Settings

    • Managing Cookies: Most web browsers allow you to manage your cookie preferences through their settings. You can set your browser to refuse cookies, delete cookies, or notify you when a cookie is being set. Here are links to manage cookie settings for some popular browsers:

  3. Opt-Out Mechanisms

    • Advertising Cookies: You can opt out of interest-based advertising through the following services:

      • Network Advertising Initiative: Opt-Out

      • Digital Advertising Alliance: Opt-Out

      • European Interactive Digital Advertising Alliance: Opt-Out

    • Analytics Cookies: To opt out of Google Analytics tracking, you can install the Google Analytics Opt-out Browser Add-on.

  4. Mobile Device Settings

    • Mobile Apps: If you are accessing our website via a mobile device, you can manage your cookie preferences through your device settings. This might include resetting your device’s advertising identifier or limiting ad tracking altogether.

      • iOS: Go to Settings > Privacy > Tracking

      • Android: Go to Settings > Privacy > Ads

  5. In-App Cookie Preferences

    • App-Based Controls: If our services are provided through a mobile app, we may provide in-app settings or links to manage your cookie preferences and opt-out choices.

Consequences of Disabling Cookies

Please be aware that if you choose to disable or reject cookies, some parts of our website may become inaccessible or not function properly. Essential cookies, which are necessary for the operation of the site, cannot be disabled.

 

6. Managing Cookies

You have several options to manage cookies on our website. While cookies help enhance your browsing experience, we understand that you may want to manage or disable them based on your preferences. Here are detailed steps on how you can manage cookies:

  1. Using Our Cookie Consent Tool

    • Accessing the Tool: You can access our cookie consent tool by clicking on the cookie settings link found in the footer of our website.

    • Adjusting Preferences: Within the tool, you can customize your cookie preferences by category (e.g., essential, performance, analytics, advertising). You can choose to enable or disable specific types of cookies.

  2. Browser Settings

    • General Instructions: Most web browsers provide options to manage cookies, including blocking or deleting them. Here’s how to manage cookies in different browsers:

      • Google Chrome:

        1. Open Chrome and click the three-dot menu in the upper right corner.

        2. Select "Settings" and scroll down to "Privacy and Security."

        3. Click on "Cookies and other site data."

        4. Here, you can allow all cookies, block third-party cookies, or block all cookies.

        5. To delete cookies, click "See all cookies and site data" and then "Remove all."

      • Mozilla Firefox:

        1. Open Firefox and click the three-line menu in the upper right corner.

        2. Select "Options" and then "Privacy & Security."

        3. Under "Cookies and Site Data," you can choose to block cookies or manage exceptions.

        4. Click "Manage Data" to view and delete individual cookies.

      • Microsoft Edge:

        1. Open Edge and click the three-dot menu in the upper right corner.

        2. Select "Settings" and go to "Cookies and site permissions."

        3. Click "Manage and delete cookies and site data."

        4. Choose to allow or block cookies and delete stored cookies.

      • Safari:

        1. Open Safari and go to "Preferences" in the Safari menu.

        2. Click "Privacy" and then "Manage Website Data."

        3. Here, you can see stored cookies and remove them individually or all at once.

        4. To block cookies, select "Block all cookies."

  3. Opt-Out Mechanisms

    • Interest-Based Advertising: You can opt out of interest-based advertising by visiting the following platforms:

      • Network Advertising Initiative (NAI): Opt-Out

      • Digital Advertising Alliance (DAA): Opt-Out

      • European Interactive Digital Advertising Alliance (EDAA): Your Online Choices

    • Google Analytics: You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

  4. Mobile Device Settings

    • Ad Preferences: Mobile devices also provide options to manage cookies and advertising preferences:

      • iOS Devices:

        1. Go to "Settings" > "Privacy" > "Tracking."

        2. Toggle off "Allow Apps to Request to Track" to prevent apps from tracking your activity across different apps and websites.

        3. Go to "Settings" > "Safari" > "Privacy & Security" to block cookies and manage settings.

      • Android Devices:

        1. Open "Settings" and go to "Privacy" > "Ads."

        2. Enable "Opt out of Ads Personalization" to prevent apps from using your advertising ID to build profiles or show you personalized ads.

        3. Go to "Chrome" > "Settings" > "Site settings" > "Cookies" to manage cookie preferences.

  5. In-App Cookie Preferences

    • Managing In-App Cookies: If you are using our services through a mobile app, you may have additional options to manage cookies:

      • App Settings: Access the app’s settings menu to manage your privacy preferences and adjust cookie settings.

      • Privacy Notices: Review the app’s privacy notice for specific instructions on managing cookies and tracking technologies used within the app.

Consequences of Disabling Cookies

While you have the right to manage your cookie preferences, please note that disabling certain types of cookies may affect the functionality of our website. Essential cookies, which are necessary for the operation of the site, cannot be disabled through our cookie consent tool. Disabling performance, functionality, analytics, and advertising cookies may result in a less personalized and efficient browsing experience.

 

7. Changes to Our Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technologies, legal requirements, and other factors. When we make changes, we will update the "Effective Date" at the top of the policy and notify you as follows:

  1. Notification of Changes

    • Website Notification: We will post a prominent notice on our website informing you of any significant changes to this Cookie Policy. This notice will be displayed for a reasonable period to ensure that you are aware of the updates.

    • Email Notification: If you have provided us with your email address, we may also send you an email notification regarding significant changes to our Cookie Policy. This email will include a summary of the changes and a link to the updated policy.

  2. Reviewing the Changes

    • Accessing the Updated Policy: You can access the updated Cookie Policy at any time by visiting our website and clicking on the "Cookie Policy" link, usually found in the footer or within the privacy settings section.

    • Understanding the Changes: We encourage you to review the updated policy to understand how the changes may affect you. If you have any questions or concerns about the changes, you can contact us using the contact information provided in the "Contact Us" section of this policy.

  3. Your Continued Use of Our Website

    • Acceptance of Changes: By continuing to use our website after the changes take effect, you agree to be bound by the updated Cookie Policy. If you do not agree with the updated policy, you should adjust your cookie preferences or discontinue using our website.

    • Adjusting Preferences: If the changes affect your cookie preferences, you may need to update your settings using our cookie consent tool or your browser settings to reflect your new preferences.

  4. Legal and Compliance Requirements

    • Regulatory Changes: We may also update this Cookie Policy to comply with legal and regulatory requirements. In such cases, we will take appropriate steps to notify you of the changes and ensure that our practices remain compliant with applicable laws and regulations.

    • Privacy and Security Enhancements: Periodically, we may update our policy to enhance privacy and security measures based on industry standards and best practices.

​​

Contact Us

If you have any questions or concerns about our Cookie Policy or any changes to it, please contact us at:

​

Yardbird Digital
           Email: contact@yardbirddigital.com

 

8. Contact Information

We are committed to addressing any questions, concerns, or requests you may have regarding our use of cookies and your privacy. If you need further information or assistance, please contact us using the details provided below:

  1. General Inquiries

    • Email: For general questions about our Cookie Policy or to request further information, you can reach out to us via email at contact@yardbirddigital.com. We aim to respond to all inquiries within 48 hours.

  2. Data Protection Officer (DPO)

    • Role: Our Data Protection Officer is responsible for overseeing our data protection strategy and ensuring that our practices comply with applicable data protection laws.

    • Contact DPO: If you have specific questions about how we handle your personal data or if you need to exercise your data protection rights, you can contact our DPO directly at contact@yardbirddigital.com.

  3. Privacy Requests

    • Access, Update, or Delete Personal Data: If you wish to access, update, or delete your personal data, please email us at contact@yardbirddigital.com with the subject line "Privacy Request." We will process your request in accordance with applicable data protection laws and respond within 30 days.

  4. Feedback and Complaints

    • Providing Feedback: We value your feedback and are committed to improving our practices. If you have any suggestions or comments about our Cookie Policy or privacy practices, please email us at contact@yardbirddigital.com.

    • Filing Complaints: If you believe that we have not adequately addressed your concerns or if you wish to file a formal complaint, you can contact the relevant data protection authority in your jurisdiction.

​​

Stay Informed

We encourage you to stay informed about our privacy practices by regularly reviewing our Cookie Policy and Privacy Policy. For updates and important notices, we will notify you through our website and, where appropriate, via email.

​

Yardbird Digital
Email: contact@yardbirddigital.com

 

By using our Site, you consent to our Cookie Policy.

bottom of page